Real sites forreal local businesses.

The starting point

The old site was a single dark template page: a name, a phone number and a tagline. No fees, no description of how Adam works, and no way to reach him except calling or texting. For someone working up the courage to book their first therapy session, that's a lot to ask.

What changed

1. 01

   Fees before the first call

   Session fees and insurance coverage sit on their own page, linked from every screen. Nervous first-time clients don’t have to phone to ask.

2. 02

   A request form, not a phone tag

   A short appointment request that works on any phone and asks nothing sensitive. It replaced “call or text” as the only way in.

3. 03

   Built around the rules

   Ontario psychotherapists can’t use testimonials or promise outcomes. The copy and structure were written with those rules from day one.

4. 04

   Pages for each kind of help

   Separate pages for couples, individual and family therapy, so each can be found on its own in search.

[CONFIRM: add a result only if Adam shares one, e.g. more enquiries through the form. Never estimate it.]